The standard of purity. Tartar control. 3 Shades whiter. One tube! Fresh from the dentist feeling of clean. For a clean, white, healthy smile! Gently cleans away surfaces stains. Penetrates tiny crevices to clean away deep stains. Safely lightens tooth enamel for whiter & brighter teeth. Contains fluoride for cavity protection. And a bold mint taste! I've got a secret. Did you know people have been brushing their teeth with baking soda for over 100 years? To clean and whiten their teeth and freshen their breath - without harming tooth enamel. Which is why Arm & Hammer launched the world's first toothpaste formulated with baking soda in 1987. Since that time, thousands of dentists have recommended baking soda toothpaste for healthier teeth and gums. So maybe it's not that big a secret after all. Try it for yourself!
Directions
Do not swallow. Supervise children as necessary until capable of using without supervision. Rinse away toothpaste thoroughly after brushing. Adults and Children 2 Years and Older: Brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist or physician. Children Under 6 Years: Instruct in good brushing and rinsing habits (to minimize swallowing). Children Under 2 Years: Ask a dentist or physician.
Do not use if irritation occurs and persists. Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.
Not quite the whitening power that they promote, however, this is a good product for maintaining whitening. I use with a whitening rinse. about 1 year ago