There is a catch to every big red can. Although buying 2 pounds of pre-ground coffee every couple of months may seem like an easy way to always have coffee on hand, a dirty secret lies hidden behind the facade of convenience: staleness.
Once roasted, coffee beans begin to release carbon dioxide and absorb oxygen. This oxygen initiates the breaking down process called oxidation, which is responsible for browning fruits and rusting metals. It’s not exactly something you want to happen to your coffee.
Two weeks beyond roast is a general rule for determining whether coffee beans are beyond their apex. This may not seem like enough time to drink all that coffee you have. Here’s the simple solution to that problem.
Buy less coffee more often.
It goes directly against the habit of buying big red cans, but it produces some fantastic results. Thanks to Alice.com, it can be even more convenient than the grocery store run.
Here are three terrific reasons why fresh coffee is always better.
Aromatic Oils Are Still Available
Roasted coffee beans break down slowly. The quickest things to go are the aromatic compounds in the coffee oils themselves. These oils, when available during brewing process, give life and flavor to a cup of coffee. When they have evaporated and dried up, the resulting cup is bland and uninteresting.
Many flavorists claim that roughly 80% of taste is actually a response to aromas exciting your sense of smell. With that in mind, don’t you want very aromatic coffee?
You’ll Taste Flavors Like Never Before
A cup of coffee made from beans out of the roaster seven days prior is a cup of coffee bursting with powerful, rich flavors. Think your pre-ground coffee is chocolaty? Just wait till you try those same beans freshly roasted and grinded just before brewing. The richness will make you rethink the phrase “it just tastes like coffee”.
Somewhere Around the World, A Farmer Smiles
Those precious coffee beans were picked by hand and processed very carefully by meticulous farmers around the world. Tasting the fruits of their labor is humbling, a truly global experience. You can drink your coffee and be at peace knowing you are consuming fully-realized, fresh coffee that honors the hard work of so many people just like you.